ViennaUP’23

Purpose: technical enablement for the use of analysis tools
Processing operations: no collection of personal data
Storage duration: -
Joint controller: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
Legal basis for data processing: voluntary, revocable consent at any time
Consequences of non-consent: No direct effect on the function of the website; However, limited possibilities for further development and error analysis

Purpose: Error analysis, statistical evaluation of our website access, analysis of campaigns.
Processing operations: Collection of access data, data from your browser and data about the content accessed; execution of analysis software and storage of data on your device, anonymisation of the collected data; evaluation of the anonymous data in the form of statistics.
Storage duration: 12 months
Responsible: Vienna Business Agency
Legal basis for data processing: voluntary, revocable consent at any time
Consequences of non-consent: No immediate impact on the functioning of the website; however, limited opportunities for further development and error analysis.
Data transfer: The data collected with Matomo is stored on our own servers. There is no transfer to third parties.

Purpose: Error analysis, statistical evaluation of our website access, campaign analysis, conversion tracking, retargeting
Processing operations:
HTTP header – contains IP addresses, information about the web browser, page location, document, referrer and the visitor to the website.
Pixel specific data – including the pixel ID and the Facebook cookie.
Button click data – labels and any pages accessed as a result of clicking buttons.
Optional values – Developers and marketers can optionally send additional information about the visit via personalized data events. Examples of personalized data events include conversion values, page types, etc.
Form field names – including the names of website fields such as Email, Address, and Quantity
Storage duration: Meta stores data until it is no longer needed or until your Meta account is deleted, whichever comes first.
Joint controllers: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland
Legal basis for data processing: voluntary, revocable consent at any time
Consequences of non-consent: No immediate impact on the functioning of the website; however, limited opportunities for further development and error analysis
Data transfer to the USA: Your data will be processed by the provider Meta in the USA, which involves corresponding risks, e.g. With your consent, you also agree to the processing of your data in the USA.