Purpose: Error analysis, statistical evaluation of our website access, campaign analysis, conversion tracking, retargeting
HTTP header – contains IP addresses, information about the web browser, page location, document, referrer and the visitor to the website.
Pixel specific data – including the pixel ID and the Facebook cookie.
Button click data – labels and any pages accessed as a result of clicking buttons.
Optional values – Developers and marketers can optionally send additional information about the visit via personalized data events. Examples of personalized data events include conversion values, page types, etc.
Form field names – including the names of website fields such as Email, Address, and Quantity
Storage duration: Meta stores data until it is no longer needed or until your Meta account is deleted, whichever comes first.
Joint controllers: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland
Legal basis for data processing: voluntary, revocable consent at any time
Consequences of non-consent: No immediate impact on the functioning of the website; however, limited opportunities for further development and error analysis
Data transfer to the USA: Your data will be processed by the provider Meta in the USA, which involves corresponding risks, e.g. With your consent, you also agree to the processing of your data in the USA.